A NEWBORN sign was circulating through the media, i.e. New York Times, Syndey Morning Herald, BBC and Pravda, and had been made visible by hundreds of internet-postings in blogs, Flickr and Youtube. The media presence made the sign apparently hyperprecise and generic: One could get any information about the sign: Produced by the global advertising company Ogilvy, the materiality: 4mm metal, colour: EU yellow, dimensions: 24m x 3m, 9 tons weight, public presentation at Mother Theresa Square, Pristina, premiered at 17.02.2008, Day of Independence of Kosovo with the soundtrack of Michel Bublé ‘s “Feeling Good”. Beside this preciseness, the sign is strongly generic. It points towards a new beginning, so radical without offering with which history it is breaking. A sign which fits into each context, but which is also strongly depending on this context.

In the “NEWBORN testcase ” of Knowbotic Research a heavy truck was circulating with a copy of the NEWBORN sign through Zurich. The rapper EKI NOX, a Kosovarian migrant in Switzerland, was commenting another reading of the NEWBORN sign: the (im)possibility of becoming newborn as migrant in Switzerland, to constitute oneself newly in a political space.